Stay Ahead with AI-Driven Video Marketing Strategies

Ready to transform your PR and marketing strategies with cutting-edge technology? Discover the game-changing potential of AI video editors on the latest Public Relations Review Podcast. Host Peter Woolfolk talks with Gaurav Sharma, half a world away, the innovative founder and CEO of AttRock, to explore how tools like Heygen and Synthesia.io are revolutionizing video creation and personalization. Gaurav shares his expert insights on the seamless integration of Heygen with Eleven Labs for impeccable voice cloning, allowing you to craft high-quality, natural-sounding videos effortlessly. Learn how these advancements can significantly enhance client relationships and streamline your communication processes.

But that's not all. We dive into practical strategies for promoting your podcasts and other content using advanced video AI platforms. Uncover the functionalities and budget-friendly options of tools like Vidnoz, Muavi, Muse, and Synthesia, and see how engaging visuals and audio can captivate your audience far better than traditional text-based methods. We also address the growing concerns about fake content, especially with elections on the horizon, and emphasize the need for vigilance. Join us as we discuss the pivotal role AI will play in future marketing, sales, and personal branding, and why adopting these technologies early can keep you ahead in the ever-evolving digital landscape.

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Chapters

• 1:10 AI Video Editors in Public Relations
• 10:47 Using AI Video Editors for Promotion

Transcript

Announcer: 1:11

Welcome. This is the Public Relations Review Podcast, a program to discuss the many facets of public relations with seasoned professionals, educators, authors and others. Now here is your host, peter Woolfolk.

Peter Woolfolk: 1:32

Welcome to the Public Relations Review Podcast and to our listeners all across America and around the world. Now this podcast is ranked by Apple as being among the top 1% of podcasts worldwide, so thank you to all of our guests and listeners for being the basis for this achievement, and if you enjoy our podcast, please leave us a review. Now a question for you Are you among the many PR professionals and marketers that have yet to embrace video because of time consumption, or is your excuse that the degree of difficulty is too high? Well, you have just run out of excuses. So joining me today, all the way from Jaipur, india, is Gaurav Shamar.

Peter Woolfolk: 2:17

He is the founder and CEO of AttRock, a results-driven digital marketing company. He grew his agency from five figures to seven-figure revenue in just two years. He also contributes to top publications like HuffPost, adweek Business, to Community TechCrunch and others. Today, however, he is contributing to the Public Relations Review Podcast, so thank you so much for joining us Now. Recently, you wrote an article on seven AI video editors to boost your PR campaigns. As an active AI video user myself, I thought this would be a great topic for our audience. So let's talk about those AI video editors Now, due to technical difficulties, the first 30 seconds of Gaurav's comments were lost.

Gaurav Sharma: 3:03

AI. There are plenty of tools. This is one of the posts I've read recently about some videos, but I'd like to mention a few things. When you start experiencing and working on the videos, there are certain tools that uh seems to be like the top most. If I like to mention all seven of them, it might confuse a lot of people, so I want to give you uh some straight answers regarding few tools uh that I personally use, I personally recommend, and that has a great output, or the really good video quality. That's one of the ways is Hejan. Hejan is a super solid tool that I personally use for minimum time for my clients, for social media videos, for sometimes personalizing certain things for certain clients.

Gaurav Sharma: 3:53

It really helps to close deals with that, and another one is Synthesiaio.

Peter Woolfolk: 3:59

Well, let's go back to Hadrian right quick now. Why do you think it's so, why you enjoy it so much? What do people get about it? As you said, it's very easy to use. What sort of things can you do with, or have you done with it?

Gaurav Sharma: 4:14

With Hadrian Right said, it's very easy to use. What sort of things can you do with or have you done with it with? Again right? So with the agent, the, the output quality is very good and the most important thing that I actually enjoyed is, uh, the integration with the 11 labs. So, uh, because, uh, with 11 labs, that has a multiple grid feature, that, uh, that's like voice cloning that I use personally a lot. With a simple voice, they can clone it and you can just talk about 10 things with your voice clone and nobody will actually never know. Integration with the Lionel Labs and Haygen makes it super solidly. That's why, when you actually listen to the output, to be honest, nobody is able to actually recognize that it's actually AI. It's so smooth and so clean and without interruption and their deep learning algorithm they've used. It's super solid in voice learning and integrating with the HGN, with the DeepPIC, with the hijan, with the deep pick.

Peter Woolfolk: 5:11

Just to make sure our listeners understand, because when you said the fact that individuals can put the own voices into this platform, and that's when the AI systems will pick it up and use it for whatever narrations they want to use it for, and I think people need to understand that that's there, or they can choose from a variety of voices that these platforms offer them and, in some cases, a variety of languages too.

Gaurav Sharma: 5:40

Right. Right, so they have a variety of voices. You can pick it up. That totally depends on your choice. But the great thing about the AI is you can clone your voice Right, which makes it up to another level, because if you choose AI preferred voices, people can actually assume that it's a robotic voice. It's unnatural. But if you use voice cloning and just if you input some of your original voices in different emotion tools and the 11 Labs actually make it into more natural voices and that also gives some emotions when you give them a script, so that makes it more natural and the output looks sound really crazy, to be honest, right.

Peter Woolfolk: 6:28

And let's talk also about how people can use these, because some companies as a matter of fact, I went to a restaurant driving restaurant the other day and pushed the button to put in an order and it was an AI voice there and they took the order and I asked them to repeat it just to make sure they did that accurately. So that's certainly one, but the video thing, people can use it in place of having a real person there, because these things are trained so that they can actually answer the actual questions that you ask them precisely with precision right, right, right.

Gaurav Sharma: 7:06

So with the with the video thing, uh like, it's getting like uh really good nowadays. Uh, with the hey gen and the like chat gpd's opening eyes also on soda and uh like uh synthesia that I mentioned. So they are upgrading uh to another great level. But if you look into how they can actually change, the worldwide people can use it for choosing the client, giving a personalized message to a specific someone.

Gaurav Sharma: 7:36

If you have 10 clients, you want to record a certain message, you want to make it look natural and you don't have enough time, use voice cloning and then mix it with agent and video AI. You can personalize those messages and the client will never know. They will think that they are like exclusive video that you have created for them and that makes them feel great and with that feeling you can close the deal very easily. So you can actually increase the volume in terms of like creating different types of videos. And, most important, that I personally use is like closing deals with the video AI different exclusive, personalized videos that I have to send on the email. So that helps my business grow.

Peter Woolfolk: 8:18

Well, you know, the other thing I think that comes in is very helpful is just answering questions. When consumers have a question about your company or your products or services, that they're trained. These things are trained to respond. I mean, they understand what the question is, they know what the information is that they can give to them. So there's just such a wide variety of opportunities for these things to be used in a very, very beneficial way.

Gaurav Sharma: 8:46

Yeah, there are a lot of beneficial ways. To be honest, it means they are also like if you like, you will find there are a lot of misleading ways on misleading ways that people use and in political areas, like you want to like hurt somebody's image, yeah, you create some uh really bad videos and put it online. Things can go in a crazy way as well, but uh, for me, uh, I think like, if you use it in a decent way, like for your business, for your like the personal branding on social media, I like using these, that would make that would change the whole business. It would save a lot of time for scripting, for editing, for scheduling. So everything will get changed according to video Right.

Peter Woolfolk: 9:40

And I think that's one of the reasons I really wanted to do this particular episode is because it has so many benefits, you know, for the sales. Then you know somebody wants to know well, what's the difference between this particular unit you have and the other one you have, that the the uh uh avatar can can explain the differences between the two. So it's a, it can be a sales tool, um provide information about your company. I mean, it can do a lot of lot of things and it does so very, very well, and I think people need to understand that. So what are some of the other platforms that you recommend?

Gaurav Sharma: 10:15

Like personally that I've tried other tools, but the Synthesia and the Heijan is one that I personally recommend because those tools are super solid in the software. Other tools that I can mention but, to be honest, when you look into the outputs, they're good. They're good. You get started, but if you are looking for some professional advice, something to avoid confusion, like 11 Labs, Synthesia and Hejan, you can just vouch for it and you don't have to look for another two guys Right.

Peter Woolfolk: 10:48

Well, when I promote this podcast, I use one called Vidnaz. And I use simply Vidnaz because, like I would do with this one, here's what our next episode will be about We'll learn this point, that point, so forth, and so on. And also here's the day that it will be about We'll learn this point, that point, so forth, and so on. And also here's the day that it will be released and all those kinds of things. And then I put it up. It's a way to promote all of the forthcoming episodes.

Peter Woolfolk: 11:13

So I just picked that one because for me it was the easiest one to use. It allowed me to actually I put my own photo in a couple of them, and it also allows me to add some other outside video to it if I need to do that. So it has all these sort of things. But the big thing I've also used is that you can use it internally for company emails. You know that. You know you can send it, rather than just a worded document that goes around to the company.

Peter Woolfolk: 11:42

Send this video around because it gets a lot more attention. Or, and I've said to some people, community outreach, if your organization wants to send something out to the community to talk about new services or program that you're having. Send this because it engages people a lot longer, because the video aspect of it and the audio aspect of it attracts their attention. So I think you get a much larger response and a better response than somebody just sitting and reading a bunch of emails, like they have to do anyway. So you have any others that you can think of right now, or platforms.

Gaurav Sharma: 12:26

I can say the tools would be like the Muavi, the Muse. Those are like secondary tools that I've used in the past. Those are like I think see, a lot of people have different budget Part as well. So if somebody has less budget and they want to just get started Because Heijin and Level Live Are on a posterior side, to be honest, but just getting started with something low budget, muse is a good one, rephrase is a good one and you can go for like videoai, that's a good one as well. So, like these are like really nice tools.

Gaurav Sharma: 13:08

But again, the Synthesia and Hagen are like the one that I personally use and I recommend like on a daily basis. But we use, they can try. They have great a lot of different voices for different AI voices that they can pick. The voice cloning is not there, but they have really good AI voices they can pick and some of them people have heard on Instagram, on YouTube, that that is pretty common these days. When somebody is looking for like motivational video, there's like very deep voices they can find and most of the creators use Muse in such cases. So the Muse is good, rephrase is good and, yeah, mojave is another great one People can go.

Peter Woolfolk: 13:52

Yeah, and I just think that you know folks I mean this day and age that folks really need to take a look at them, because most of them are so very, very easy to use. The fact that you can clone your own voices in there, as you mentioned, your own photographs in there or other people from your company in there, it adds to the certain validity of it. The other thing I think that needs to be, and there's a lot of concern about, particularly now here in the US with an election coming up that there are going to be some fake things coming up and people need to be careful about it and if there's some question about it, call the organization that they supposedly represent to double check, just to make sure that, uh, did you say this is the truth or just what's going on there, because that, uh, right now, that's a major concern I mean, I more than here in the US, but just around the world about the massive problems that something like this can certainly cause.

Gaurav Sharma: 14:52

Cool man, that's cool. There are different ways people can use VR in a good way and in a bad way.

Announcer: 15:00

Mm-hmm.

Peter Woolfolk: 15:02

Yeah, we wanted to just bring the good ways to the folks. That's what this show is about. We want to bring information to our listeners that they can actually use in their everyday work. And AI is growing so fast and so prominent and really has an important position in your company. Individuals just need to find out how to use it that works best for them, and then fine-tune it so that it meets their goals and purposes.

Gaurav Sharma: 15:30

True man true, and that part for the companies like uh, even for the individual, this increasing sales uh would be the most like uh important department that yeah, they can use ai uh for closing deals and like like uh, we use for the personal branding or maybe the branding for the company. So that's like biggest advantage they can actually leverage from video AI.

Peter Woolfolk: 15:55

Okay. Well, let me ask you now do you have any sort of closing remarks for our listeners?

Gaurav Sharma: 16:03

Sorry.

Peter Woolfolk: 16:05

Do you have any closing remarks for our listeners?

Gaurav Sharma: 16:10

Yeah, for me. I would like to say that if somebody is looking for any kind of consultation on video AI or looking for any kind of marketing services for related content or social media, they can contact us on corobetheretrocom and again, lastly, hagen, synthesia and LearnLabs would be the solid tools and for some branding and social media and the sales part, go for the AI. That's the future and for the next 5-10 years, things are going to be a lot crazy. As soon as people heard about the OpenAI, things are going to change like 10 times. I can imagine People going after looking for scripts, writing, editing, scheduling everything will go by AI in the next 5 to 10 years. So if people adopt AI nowadays, that's futuristic, so don't try to like create it as a bubble or something.

Peter Woolfolk: 17:20

It's real and it's going to change future well, let me thank you so very, very much and, as I said, this episode will be broadcast or released July the 1st, I believe I said, but I'll send you a link to it and, believe it or not, I'm going to be using some audio, some visual AI to promote this particular podcast as well. We'll do it on LinkedIn and Facebook and those as well Twitter, because it really does drive our listenership up, and actually the other thing in terms of our audience are mostly Gen Zers and millennials, so this is their kind of topic. So I think you're going to do very well in terms of that. But you'll get a copy of it. We'll also send you a logo to go along with it. So if you want to put it on your website that you've been on the podcast, we certainly would appreciate it.

Gaurav Sharma: 18:14

Sure, sure. It means I'll be promoting on my Instagram and on YouTube and I'll send you to all the newsletters subscribers we have.

Peter Woolfolk: 18:22

Well, very good. Well, let me say thank you so very, very much to our guest today, gaurav Shamar, who is the CEO of AdWalk, and he joined us today from Jaffar in India. So thank you so very, very much and have a great day. Thank you so much, peter, for inviting me. If you've enjoyed our show today, we'd certainly like to hear from you and also like to get a review from you. You can also go to our fresh new website at wwwpublicrelationsreviewpodcastcom and leave either an email or a voicemail, and thank you so very much for listening and always tell your friends, and we look forward to having you here for the next edition of the Public Relations Review Podcast.

Announcer: 19:04

This podcast is produced by Communication Strategies, an award-winning public relations and public affairs firm headquartered in Nashville, Tennessee. Thank you for joining us.